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CeraVe To Introduce Sun Care

Products for face and body range from SPF 30 to SPF 50.

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By: TOM BRANNA

Editor

Valeant Pharmaceuticals is entering the sun care category with seven new CeraVe products to be sold in the sun protection aisle at drugstores and mass-market retailers nationwide in April 2013.The CeraVe Sun Care line, developed with dermatologists, includes products for the face and body with various applications offering both broad spectrum SPF 30 and SPF 50 protection. The brand is partnering with USA Swimmer Rebecca Soni, six-time Olympic medalist and World Record holder in the 100 and...

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